The popular high-end audio company, Bowers & Wilkins (www.bowers-wilkins.com) has hired Grossman Interactive to build a new estore for their most popular product, the Zeppelin. The store is being built here for reference: http://store.bowers-wilkins.com. We were tasked to build the estore in under 3 weeks for the pre-black friday (day before thanksgiving) launch. We were successful, and now understand how important the holiday rush can be! B&W had contracted with Wired Magazine to have their product appear on their website in mall kiosks around the US. Our team did get ahold of a Zeppelin, and highly recommend the product for the ipod music enthusiast (and who isn’t these days?).
It is essential for almost every business to have a version of their website developed for mobile devices as more and more people are using small screen devices to view web pages today. On a smartphone screen, websites can be very difficult to see and large images may “break” the layout. Sites can also be very slow to load on smartphones if they are graphics large and heavy. Responsive Web design has been one of the hottest web trends since 2013 due to the growth of these smartphones and other mobile devices. Technology is constantly upgrading screen resolutions so creating new website versions for each new resolution would be futile. So what options do businesses have to keep up with the growth of new tech and how it effects their website?
Simply stated, Responsive Web Designs RESPOND to their environment. This is the answer to this tech growth as it allows fluid or flexible page sizing to be structured relative to percentages more than pixels. Images are sized in relative units so they will follow the size flow of pages and the corresponding browsers. As a user moves from a laptop, to iPhone, to iPad, the website will automatically change to accommodate for those resolutions, image sizes, orientations and page scripting. So ultimately this eliminates the need for various website designs for each new device or upgrade introduced.
Why do I need a Responsive Website?
This fluid design of websites not only changes the size but also various elements of the site for easier viewing. Navigation areas of a standard desktop website can be unreadable when displayed in mobile devices. Responsive websites condense the navigation area into a more user friendly dropdown menu which allows the user to see button links more clearly. Text content areas are also rearranged to help the user read and navigate the page and site easier. This also allows for flexibility when a user turns their device orientation from landscape to portrait sizes instantly. Creating a responsive website for your business can streamline its use and your growth.
Contact Us now to discuss a Responsive Website for your business.